Skin flooding: a trend we’re taking into the new year

Skin flooding: a trend we’re taking into the new year

If you’re into skincare, you've probably heard of the term skin flooding. It’s got all the beauty and skin care gurus raving, and for all the right reasons. In fact, it’s an absolute favorite here at Leovard, and very much part of our own personal everyday skincare routine. 

This technique is not about inundating your skin but strategically layering products to lock in moisture. It's easy, effective, and practically everyone can dive into this trend to bid farewell to dryness and dehydration. Which is why we’re taking it with us into the New Year and recommend that you do too!

Not sure where to start? We’ve got you covered! Let’s delve into this ultimate guide, where we'll not only demystify skin flooding but also explore how Leovard has seamlessly incorporated this hydrating phenomenon into its minimalist skincare routine.

Skin flooding, also known as layering, is a technique gaining immense popularity for its ability to boost skin hydration. It's not just about slathering on products; it’s a strategic approach to ensure that every layer contributes to locking in moisture. The idea is to mimic a flood of hydration that permeates through various skin layers, resulting in a plump and radiant complexion.

Why Skin Flooding Matters

The benefits of skin flooding are manifold. Firstly, it significantly increases hydration levels. By layering products in a specific order, starting from cleansers to serums and moisturizers, the skin becomes a reservoir of moisture. This not only prevents transepidermal water loss but also supports the skin’s natural barrier, defending against external aggressors.

Additionally, skin flooding enhances the overall radiance of the skin. Dehydrated skin tends to look dull, but by flooding it with moisture, you restore its natural glow. The plumping effect of well-hydrated skin can also contribute to a more youthful appearance.

The benefits include: 

  • Increased Hydration: Skin flooding significantly enhances hydration levels, providing a surge of moisture that penetrates various skin layers.
  • Barrier Support: By preventing transepidermal water loss, skin flooding reinforces the skin's natural barrier, offering protection against external elements.
  • Radiant Complexion: Revitalizing the skin's radiance, skin flooding combats dullness, contributing to a more vibrant and youthful appearance.
  • Plumper-Looking Skin: Similar to a balloon filled with water, skin flooding helps plump dehydrated skin, restoring a fuller and more youthful look.
  • Suitable for All Skin Types: While most beneficial for dry and dull skin, skin flooding is versatile and adaptable to various skin types, offering benefits for sensitive and oily skin as well.

How to Do Skin Flooding

To execute skin flooding effectively, start with a clean canvas by cleansing your skin. Follow up with a hydrating toner to prep the skin for maximum absorption. The key lies in the strategic application of serums containing moisture-binding ingredients like hyaluronic acid. Apply these serums while the skin is still damp post-cleanse, allowing them to penetrate deeply. Finally, seal in the moisture with a rich moisturizer. The order, from thinnest to thickest consistency, ensures each product complements the other for a comprehensive hydration boost.

Suitability for Different Skin Types

Skin flooding is a versatile technique suitable for various skin types. While it is particularly beneficial for individuals with dry and dehydrated skin, its adaptability makes it inclusive for other skin types as well. Those with sensitive skin can find support in the boost of moisture that helps fortify the skin barrier. Even individuals with oily skin can benefit from skin flooding to address hydration needs as against popular belief, oily skin also needs moisture! 

Skin Flooding: Not Entirely New

What’s amazing is that while skin flooding only became a trend recently, it’s probably been a part of your skincare routine already, because it surely has been a part of ours. The Leovard Minimalist skincare routine is all about hydrating and nourishing the skin in a way that helps it maintain its skin barrier and be youthfully radiant and plump. Each step is in strategic order to ensure that the skin can retain maximum hydration to be in its absolute best form. Let's explore the Leovard Minimalist routine a bit more: 

Leovard's Minimalist Routine: Seamlessly Embracing Skin Flooding

Step 1: Multicleanser – Gentle Cleansing

At the forefront of Leovard’s routine is the Multicleanser, a gentle yet effective cleanser boasting ingredients like oatmeal, papaya extract, lactic acid, salicylic acid, glycolic acid, hyaluronic acid, and botanical oils. It serves not just to remove impurities but as the initial step in preparing the skin for optimal hydration. The formulation is not stripping and is infact the opposite, leaving the skin feeling soft and plump, owing to the hydrating ingredients mentioned.

Step 2: Tonic – Hydrating Toner

The Tonic follows, acting as a hydrating prelude to the skincare routine. It's not merely a post-cleansing refresher but a crucial element in laying the groundwork for the subsequent flood of moisture. It contains hydrating ingredients and is not just a toner but a hydrator, soother and refresher, restoring moisture back into the skin, post-cleansing. 

Step 3: Serum – Hyaluronic Boost

The Serum, a key player in Leovard's routine, features hyaluronic acid, renowned for its moisture-binding properties. It locks in the hydration from the toner, helping to make the skin plump and supple. This step ensures the skin is primed to absorb and retain the goodness from the moisturizer that follows.

Step 4: Multicream – Effective Moisturization

Leovard's routine culminates with the Multicream, a super-hydrating moisturizer. It doesn’t steal the spotlight but effectively seals in the flood of moisture captured in the preceding steps leaving your skin soft and supple, unlike ever before.


In the realm of skincare trends from 2023, skin flooding stands out as a star performer, and Leovard has ingeniously incorporated it into its minimalist routine. From the gentle Multicleanser and hydrating Tonic, to the Serum and the Multicream – Leovard’s routine is all about hydration. So, if you’ve been feeling dry and dehydrated, consider Leovard’s seven-step skincare routine; it might just be what your skin needs.

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